Reaching consumers and tailoring the message to where and when they want it, is the holy grail for marketers. And as consumers seek greater digital autonomy, The Drum in association with Tealium, a real-time customer data solutions company, will host an informative webinar to educate marketers about engaging consumers better.
The webinar – titled ‘Seven key consumer views to increase omnichannel engagement’ – promises to teach marketers about consumers’ viewing habits, so that they know how to stand out from their competitors.
By considering the behaviour of their consumers and questioning whether they prefer to remain loyal to brands they trust or whether they’re seeking out experiences and products that are most convenient for them, the webinar will remind marketers about the importance of their intent and how best to remain relevant to their target audience.
In a space that’s becoming increasingly saturated as marketers compete to hold their consumers’ attention, and at a time when mobile and social technologies have introduced more options for consumers to interact with businesses, the webinar will help you create an efficient multi-channel customer engagement strategy.
Tune in to Tealium’s morning webinar in partnership with The Drum on February 12; you’ll learn plenty here. Register for the webinar here.